CVS has teamed up with Standard Black, a creative agency based in LA and New York, known for transforming brands, to create a grooming brand for men that’ll undoubtedly help them look great and feel even better.

The packaging brings you the classic barbershop feel mixed with sleek and modern elements. The bright blue color story is trustworthy and creates a clean and simple aesthetic. Let’s be honest, catching attention in a crowded CVS aisle isn’t easy, but these well-designed products are bound to stand out on any shelf.