Every good revival has a way of bringing history into the now. It’s less about making things the way they used to be and more about using the influence of the past to shape the future.

Templeton Rye Whiskey, a leader of the American rye revival, partnered with creative studio Makers & Allies to undergo their own restoration—a rebrand that not only breathes new life into the Templeton brand but tells the story of their hometown’s deeply rooted whiskey way of life.