Lucky Envelope Collection celebrates Tet, the Vietnamese Lunar New Year, and the beginning of spring. After a year of universal darkness, implementing cheerful colors and witty wordplay to spark a year of happiness and prosperity is something we can all use more of. Each card is bold yet minimal, bright yet soft, and unique yet not over the top. ‘All Good Springs’ is beautifully executed.
‘All Good Springs’ is the Lucky Envelope Collection with my intention of refreshing the cheerful traditional atmosphere of Vietnam’s Tet holiday. In these overwhelming end-of-year days, I explore the peaceful and amusing spring mood within my home to illustrate the typical and familiar Tet image. The initial inspiration sparks from a familiar scene of Bat Trang ceramic flower vases with the light filtered by bamboo blinds, evoking a nostalgic yet delightful holiday spirit.
T?t (Spring) – T?t (Good) – T?t (All). The wordplay from the key message ‘T?t T?t T?t –
