on the note of limited edition bottles, in case anyone hadn’t seen them, here are a selection of the last few years offerings, including an internal project by W+K to have a pop at it (ahem, sorry, excuse the pun!)

M5. The soft-drink giant commissioned five different graphic design studios across the world to design the new line, which feature modern and hip designs aimed at young and creative consumers. The five graphic design firms are: The Designer’s Republic (UK), Lobo (Brazil), MK12 (United States), Rex & Tennant McKay (South Africa), and Caviar (Japan).

TBC