Hotel Arcadia raised the bar for the hotel industry in Slovakia. Sourcing grapes from the vineyard on property, they curated and released their own line of wine. ARCAD, the name of the brand, is the closest you can get to a local delicacy when you stay at this hotel.

2 AM Agency was contracted to develop the label’s design and packaging. The notion of simplicity, authenticity, and luxury were combined to create a simple, yet sweet face for the bottle. A brown paper is used for the label, extending up the length of the bottle, unlike a traditional bottle whose label typically makes up about a quarter of it. The typography is curved and eclectic, drawing attention to the otherwise completely blank label. The paper provides a tactile experience, while the hand written font identifying what type of wine it is, adds a sense of personalization.