Clean beauty has become a hype word in the cosmetic space that doesn’t always align with a brand’s design. Thankfully, Roy’s Natural Skincare doesn’t have this issue. Its clean, lined label system allows a vibrant color to denote each product variant, allowing the top half of the design to stay uniform. The typeface used for each product is also juxtaposed against the serif logo.

When paired together, these fonts give off a sense of luxury.

Roy’s skincare isn’t a bold step forward but a refinement of what we’ve come to expect from natural skincare products.