We’re digging the design for Lupulo & Fil Festival” (Hop&Fil Festival)’s beer, a brewery that relies on it’s own hops plantation to help with production. Using typography that highlights various letters, Hops&Fil has a distinct modern feel, that incorporates natural elements in a subtle way. The jagged, ultra modern illustrations pair well with the metallic of the can and bring a unique story to the packaging. The hops plants illustrated on the beer can highlights that Lupulo & Fil Festival” (Hop&Fil Festival) is a self-sustainable operation. The text-heavy back of the can serves as a way to tell the story of the brewery to festival-goers everywhere. Utilizing the can’s real-estate to tell the brewery’s story helps dispel the myth that Hops&Fil is just another brewery.

A brewery with very clear roots: the soil.

A brewery with very clear roots: the soil.