Yes, White Claw and other assorted hard seltzers continue to take over the world, and while some say that this relatively recent and emerging category is nothing more than wine coolers redux, some of the largest global booze brands still want in on a cut of that bubbly action.

But what about when it comes to the non-alcoholic stuff?

Sure, you could put this in a cooler next to the Polar or La Croix, but Molson Coors thinks this is more in line with consumers that want to reach for a Claw with a lot less hooch.