The packaging crates for Sumo Citrus pulls inspiration from it’s Japanese heritage, and utilizes a deep rich purple to draw consumers in from afar making it instantly jump out in any grocery store’s produce section.
Playing with the stacking system, the brand truly packs a punch from afar. With that in mind, people are drawn in by the joyful colors and its Japanese heritage storytelling. The edgy custom logo type combined with the editorial look play off sophistication and premium look for the brand. Demonstrating a feeling of sweetness and juiciness from the graphic, Sumo Citrus creates an unbelievable censorial experience.
