Most people wouldn’t consider opening a new business during a recession. But for Ben Lambert and Pete Hayes, longtime friends and co-workers, they could see an opportunity.

“The climate was very challenging, but starting the agency at that point really did pay dividends,” says Ben, Co-Founder and Creative Partner of PB Creative. He and Pete, Co-Founder and Managing Partner, started the agency in April of 2010. “Our combined experience and intuitive partnership meant that we were able to establish long term relationships with clients quickly and work in a very nimble way. A lot of people advised caution, as the world was looking like an uncertain place at that time, but we actually felt that the time was right, and our hunch has paid off.”