The second Better With Less Design Challenge was created to find new environmentally-friendly and functional packaging solutions for some of the world’s most frequently used, fastest-growing types of consumer packages. Organized by Metsä Board, the European producer of premium fresh fiber paperboards, the submissions were judged by an international jury, including renowned packaging design experts from various fields related to packaging, design, brand strategy, and innovation.

After we identified the finalists and chose the winners, Metsä Board convened a Roundtable of the finalists and winners to get insights from these package designers on what motivated and inspired them to create these concepts and whether they believe they would motivate other companies to seek sustainable design solutions.