Love avocado? Then you’re going to love Chosen Foods new brand design that utilizes beautiful illustrations and vibrant colors to give the line a luxe, intentional feel. The new brand identity speaks to the natural ingredients of the products, without overwhelming the consumer with a busy bottle.

Chosen Foods, the leading producer of 100% pure avocado oil and creator of avocado-inspired kitchen condiments like cooking sprays, mayos, dressings and simmer sauces, announces an exciting new brand identity. In collaboration with Gestalt Brand Lab and Red Door Interactive, the three San Diego-based organizations spent over two years honing in on the new brand direction. With new packaging and a fresh brand ethos, the redesign is poised to showcase the brand’s cross-border heritage and ignite a passionate community united in the celebration of pure avocado.

In just ten years, Chosen Foods has been able to garner a cult following of avocado obsessed fans all over the country. What started with their flagship 100% pure Avocado Oil has since evolved into infused cooking sprays, classic and spiced mayos, flavorful salad dressings and globally inspired 20-minute simmer sauces. With a diverse product portfolio and an equally diverse company history, the brand is now ready to highlight its evolution, through a hyper focused lens.