Margarine spread I Can’t Believe It’s Not Butter has had a somewhat tumultuous branding history, as they were initially only available mostly in the Baltimore and Washington D.C. area until Unilever acquired manufacturer J.H. Filbert. It has since changed hands again, with new owners Upfield rebranding the spread line “I Can’t Believe It’s So Good…For Everything,” which left consumers perplexed.

The margarine brand has decided to go back to the original name and restore the playful branding that had previously been a core part of “I Can’t Believe It’s Not Butter!” identity.