How Moxie Sozo Worked Their Branding Voodoo On Baron Samedi Spiced Rum

Published

June 25, 2019

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Ushering the dead from this world to the afterlife is a lot like developing the packaging for a brand.

OK, maybe not.

But listening to Evan Faber, CEO of Moxie Sozo, talk about the process and research that goes into their work, you get that sense that they truly are bringing something to life. The brand identity and packaging for Baron Samedi Spiced Rum is no exception, and after immersing themselves in that Carribean Rum LIFE, they came away with a bottle stands apart from the rest of the players in the world of dark, spiced goodness.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.