Have you ever strolled through the produce section of a grocery store and realized that 99.99% of the fruit looks either identical or has zero blemishes? If you haven’t, they do, and that’s because the FDA has strict standards for the produce you can purchase in stores.
Did you also know that more than 20% of fruits and vegetables never leave the farm due to cosmetic imperfections, which according to Imperfect Produce, is thousands of pounds of food each year.â
To fight the waste, Ben Simon, CEO and co-founder of Imperfect Produce, started his journey during college with Food Recovery Network, a non-profit dedicated to preventing waste on college campuses. Shortly after, he met Ben Chesler and they scaled the program nationwide, which inspired the foundation of Imperfect Produce in August 2015. To help complete the trifecta, Aleks Strub hopped on board to take care of all things marketing and the company has been chugging forward ever since introducing new cities along the way.
