Gun control, abortion, Black Lives Matter, Tr*mp, Immigration. There’s a reason your parents taught you not to discuss politics at the dinner table—it’s pretty much bound to end in tears, a screaming match, a physical brawl, or any combination of the three.
So why, then, are more and more brands embracing standpoints on divisive topics? After all, isn’t it a surefire way to lose valuable consumer loyalty in mere milliseconds.
