Inspired by the beauty of Morocco’s palaces, this year’s design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more.
Now in their fourth year hosting the event, Seasons sought to make a bigger impact with their packaging by going beyond graphics to create an interactive experience designed for elements of ‘achievement’ + ‘surprise’ (elements shown to help better encode events into memory for higher valuation).
The packaging centers on a challenge labeled on the side to “unlock the gate” of their palace, designed to reward users with discovery moments of different magnitude in direct correlation with their e?ort and investment towards the experience and brand.
