As part of the recent overall rebranding project, P&W was tasked to take guardianship of the grocery category.
This latest phase of Finest* differed from previous evolutions in that each individual pack was handcrafted, with meticulous attention to detail, while striking a careful balance between individuality and continuity, resulting in a truly bespoke / artisan range.
Every component of the packaging design was carefully considered: whether it be hand rendered typography, exquisite illustration, calligraphic decoration or mouth watering product photography. All substrates were assessed and selected to enhance the designs and optimise the final result.
