Spanish retailer Zara worked with Aktiva Premium Design for the brand’s fragrance, Zara Woman. Aktiva Premium Design based the outer packaging on a floral bouquet, using pencil and water color for the delicate floral illustrations, selecting fine stock with pastel tones, and contrasting with metallic inks, to transform this fragrance into a bold statement of sensuality and romanticism.

“Inspired by the essence of the Zara woman; an audacious, free-spirited woman that cultivates her feminine mystery like an ornate secret garden.”