Wine Labels Created from Algorithms: Data and Design Go Hand in Hand for PREECE

Published

October 18, 2017

Filed under

Data doesn’t sound inherently beautiful, does it? Looking at PREECE Wine of Mitchelton’s labels, though, you’ll notice gorgeous swirls of colors that look like dreamy sunsets or rolling waves in the ocean. And these labels are created not from elegant brushstrokes of a painter, but from algorithms—yes, algorithms.

So how is it done? We spoke with PREECE Wines of Mitchelton and design agency Future Days who teamed up for this project to discover how science combines with winemaking and design in these unique wine labels.

PREECE + Future Days: Future Days design agency in Melbourne, Australia have been developing the approach of combining GenDesign with wine labelling, as the perfect marriage of the science and “nature” of winemaking.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.