Sometimes less packaging is really more. This is the case with the packaging solution for Winsor & Newton Canvases designed by Carl Nas Associates. The simple and straightforward design allows for the most important information to stand out, aiding consumers in their process for buying a canvas. The packaging is also color-coded, as to differentiate the canvases by texture, which ultimately helps you create your next great masterpiece.
“We have developed a new global packaging concept for Winsor & Newton, founded in 1832 as the creator of the world´s finest art materials, canvas range.”
“9 ranges, 2 tiers, 3 languages, 107 sizes and 457 SKUs in total make it our most comprehensive project to date. The multitude of sizes were unified by a scalable grid and type treatment based on the golden ratio. The different tiers, standard and professional, were highlighted through two shades of cool grey using a customized negative version of the Winged Lion, first introduced as the company’s brand in 1881. The nine ranges are communicated by the same popping color codes across the two tiers.”