Pearlfisher defines a new creative vision, architectural strategy and packaging expression for the Meatsnacks Group, Europe’s largest manufacturer of meat snacks.

The Meatsnacks Group, founded in 2015, is the leading producer and distributor of biltong
and jerky in the UK, and a major proponent of the emergent popularity of meat products as
a healthy and sustaining snack. Having risen to market dominance through acquisitions, the
group’s portfolio of brands had become fragmented and incohesive, and was in need of
alignment and strategic direction.

Following a comprehensive category audit informed by a deep-dive exploration into the
future landscape of food, Pearlfisher’s Strategy team mapped the Meatsnacks Group’s
portfolio on a spectrum of ‘authentic’ to ‘adventurous.’