Tea is one of the oldest and most consumed beverages in the world. In broadest terms, tea is a brewed blend of dried spices, herbs, and leaves, opening up the possibility of endless variety. As an ancient beverage with simple preparation, tea has an inherent connection to humanity and culture.

Indian startup tea brand Freshleaf recently worked with agency Widarto Impact to refresh its branding and packaging to make a more emotional bond through a fun, premium visual identity.