Whitstable Bay’s new look, designed by Thirst, leans into a seaside postcard aesthetic, the opposite of most beer packaging. The labels are bright and geometric, using sun-drenched gradients of blue and yellow that feel more like coastal vacation posters than anything else.

The neck labels extend the striped motif, tying the whole bottle together visually, it’s a rare move in beer branding where the neck is often an afterthought. Paired with clean, stacked typography that keeps the name front and center, the result is packaging that feels more like it was made for warm summer days and not a dark pub.