The crisp design for W.D. O’Connell whiskey merchants invites the drinker to leave behind the expected. The design jettisons traditional whiskey brand designs (we’re talking any shades of green are decidedly absent, as is any gaelic design cues. The result in a bold design that revels in the details. With this whiskey brand, your night cap is about to get a serious level-up.

W.D. O’Connell Whiskey Merchants

When a former Hong Kong boat-owning ex pilot makes Irish Whiskey, he’s probably going to do it differently.