VUUM’s rebrand leans into maximal function with maximal clarity. The metallic base provides a sleek backdrop for bold, color-blocked graphics that segment each benefit, including plant protein, caffeine, flavor.

The text is staggered vertically and horizontally, pushing the eye to move around the can. “PROTEIN THAT SPARKLES” is refreshingly literal, and there’s nothing ornamental about the design, it’s just bright colors, bold stats, and a confident layout that says exactly what it does.

Andrew Reyes, creative director at VUUM, shares more behind the design below.