Vigliotti Asks Why Go Squeeze Bottle For Olive Oil?

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The packaging for Vigliotti’s olive oil, designed by Luigi Leuce , transforms the traditional olive oil bottle. The hand-illustrated design features abstract, fluid figures that resemble both dancing human forms and the natural movement of olive branches, creating a celebratory feel.

The typography is elegantly simple, allowing the bold, colorful illustration to take center stage while still maintaining a refined presence. The bottle itself, with its ceramic-like finish and cork stopper, adds a timeless quality, reinforcing the connection between art, tradition, and the experience of cooking with high-quality olive oil.


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