When it came to producing his own collection of wine, wine connoisseur Jaume Jordá aspired to create one that had an excellent quality-to-price ratio and could bring people together, whether they enjoyed wine or not. viamic, a collection of organic wines made with the highest quality ingredients available for as little as 10€ a pop, would do just that.

Jordá then sought out the award-winning creative director and graphic designer Ingrid Picanyol to design the brand and elevate his vision, and she developed a line of labels that resemble buffering Instagram feeds to remind us to be present in the moment and enjoy the company of the people we’re with.

Piqued by the ingenuity of the designs, we interview Picanoyl to discover the full story behind the project.