Italy is renowned for great fashion and fantastic wine. To create a unique packaging for the Limited Edition Collection of wine makers Varvaglione, Idem Design took inspiration from the great Italian fashion and literally ‘dressed’ the bottles to impress.
The packaging of the two different Italian red wines (Negroamaro del Salento and Primitivo del Salento) was designed to create a design object, something precious and unique that consumers would be proud to own and display.
