Marta Veludo Studio has more fun than maybe anyone has ever had with the letter “u” in their expansive, charming design for the non-alcoholic drink brand Unbelievable. The can is cool on its own, with sleepy eyes above its “u” logo and a cloudy, airbrushed background, but the type goes wild on the brand’s accompanying system.

In photography, stickers, and packaging, the Marta Veludo team goes HAM on cool typography tricks, from bubbly 3D rendering to wobbly, ever-so-slightly asymmetrical characters. It’s a dynamic, attention-grabbing system that adds a welcome sense of play to the growing world of non-alcoholic cocktails.