True Delights are the foodie’s version of a snack bar. Aimed at adult consumers, they are positioned as “indulgent wholesome snacks.” Quaker teamed up with DuPuis for the packaging design. Here’s how DuPuis approached the project:

The Result

In creating the visual language and packaging for True Delights, DuPuis wanted to convey three key features about the product:

• Its complex, adult flavor combinations

• Its fresh, natural ingredients

• Its true wholesome decadence