Recently dropped at your local Target, TrüFrü is a better for you snack brand that’s making waves in the industry. At the core of it all, you’ll find your favorite fruit, each one coated in delectable, delicious, and dangerously addicting chocolate.

With packaging designed by TDA Boulder, the branding reflects the brand’s mission of delivering the highest quality best-tasting bites. The packaging reflects the flavors, vibes, and quality through bright colors, oversized typography, and photography that showcases the deliciousness within. Simply, the packaging is easy to digest through a well-defined layout and gorgeous color palettes.