Trifon’s Beer Labels Fuse Fairy Tale Imagery With A Rugged Perspective

Published

February 1, 2023

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Beer already has a sense of toughness that brings out the most rustic side of all drinkers. Yet, Novikov Design’s packaging for Trifon elevates the sense even further. The rugged yet fairy-tale-inspired illustrations paired with organic color palettes create an immersive experience that lends the packaging to a historical, emotional space. The illustrations bring this brew to life in a way only harrowing fairy tales can.

Editorial photograph

The first northern brewery. The independent brewery was founded in 2015 in the ancient northern town of Vyatka. Craft beer is emotions, passion, creativity, integrity, balance, harmony of flavor and taste around a certain idea. Each variety is a whole concept that includes not only the beer itself, but also the aesthetics of the packaging that accompanies and complements the result of the author’s creative search.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover