Never grow up. Sometimes designs don’t need to take an ultra-sleek minimalist approach or engaging interactive element to get noticed—they might just need to look inviting, welcoming, and familiar. In the 2017 Trend Report, one of the recurring designs we noticed embraced a playfulness and sweet vibe, idealizing innocence. Through illustrations, animated scenes and characters, handwritten lettering, and simple colorful patterns, these designs evoke the simplicity of a children’s book. In our complex lives, these designs cut through by speaking in a language that our inner child understands.

Check out the 2017 Trend Report here.