Bark, the subscription box service made for dogs, has recently announced that it is now “co-owned by dogs,” which includes a new leadership position, “Chairdog.” The latest initiative also consists of a Dog Committee, an advisory board of canines that will weigh in on the treats and toys offered by Bark and the causes the brand supports. Bark is also reaffirming its commitment to supporting dogs in need through the donation of products, as well as earmarking $50,000 for the Chairdog to direct to causes they care about most.

Additionally, Bark is launching a new line of premium dog food called “Bark in the Belly.” One hundred percent of the profits from the dry dog food are being pledged to help fight canine hunger.