Tolmanns’ new packaging by VHD Packaging Design ditches the stiff look of the old design for something punchier and more tactile. The bottle’s sharp edges and embossed portrait give it presence, while the oversized circular label, set vertically, anchors the brand name in a bold sans-serif.

Each variant gets an ownable pop of color, think burnt orange, deep blue, electric yellow. The label reads like a seal or coin, packed with tiny text that hints at craftsmanship without being showy. It’s structured, but still playful.