TikTok’s Viral Pink Sauce Proves Packaging and Pink Hues Equal Dollars (and Maybe Botulism)

Published

July 29, 2022

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TikTok has a funny way of making the most niche things go viral and become substantial cultural shifts. There’s a viral video for almost everything, from milk frothers to beauty products and cleaning supplies to maple syrup Pepsi.

Yet, one of the most recent cult followings on the Sauce Tok side of TikTok is a viral Pink Sauce. Developed by a Florida-based mixologist and private chef who goes by Pii and @chef.pii on TikTok, the pink sauce intrigued the internet and created a Pepto-tinted moment of virality.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover