Pearlfisher makes delivery meals look garden fresh with their work for the plant-based brand Thistle. The agency makes a smart move by using an understated palette for their labels, which makes the bright colors of the salads and juices pop by contrast. The branding is deceptively simple, with a light mix of serif fonts and an intricate artichoke flower logo that lets the food do most of the talking.

With roots based in science and backed by experts, Thistle’s products aren’t just about eating well, they’re also about doing good. But they needed to stand out in a crowded space full of meal delivery services, smoothies, and ready-to-eat bowls by connecting to consumers’ wellness practices.