This Way Up Gives Panda Liquorice a Modern, Playful Rebrand

Published

February 14, 2022

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Through a brighter and lighter rebrand, design agency This Way Up has helped Panda Liquorice redefine its packaging system. Because the brand focuses on its stance as a healthy indulgence, the packaging needed to reflect it. The new color system and oversized view of the liquorice shaping allow for an indulgent yet balanced look to the packaging.

This Way Up has rebranded Panda Liquorice, creating new future-proof designs centred on healthier indulgence to entice younger audiences to be more Panda.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover