There’s nothing wrong with ugly potatoes, but often, they are discarded for not being “perfect” enough. Dieffenbach’s Potato Chips realized the massive waste coming from the potato chip industry and created the Uglies brand chips with packaging designed by Virtual Farm Creative. The result is a chip bag that’s playful, adventurous, and embraces the ugly. And the brightly colored bags and quirky illustrations are sure to be loved by any and all demographics, simply for the fun of it.
Anything but…ugly branding. In 1964, a young Mark Dieffenbach began kettle-cooking chips from local potatoes and distributing them. Given the technology and processes at the time, these chips were probably pretty ugly (but they were also delicious) and the small company kept growing and improving.
