Theo Chocolate, the #1 organic chocolate bar in the natural and grocery channel, today unveils a simple yet bold new look. The chocolate maker is reestablishing its core purpose, and inviting people to see the big impact a small treat can have.

“The chocolate category has seen tremendous growth since our inception, with a number of new brands and dozens of new products,” said Jason Harty, CMO of Theo Chocolate. “We love this growth, but the chocolate aisle can be overwhelming for consumers with competing narratives, an abundance of certifications, and a lack of flavor appeal. That’s not how chocolate lovers should experience chocolate. It should be simple and inspiring. We want to bring joy back to shopping, sharing and eating chocolate.”