The Quencher Cup Craze: Stanley’s Next Move Could Mean Sustainability Success or Disaster

Published

January 12, 2024

Filed under

For Brands, Home & Garden Packaging, Sustainable Packaging

What once was a brand popular amongst construction workers has become all the rage for people young and old, from all walks of life—a brand they’ll camp outside of Target for, one they’ll follow dutifully on TikTok, one they’ll say a little prayer for as they write the name on their holiday wishlists. You may believe that refillable water bottles are all created equal, but there is a legion of Stanley Quencher fans out there who would wholeheartedly disagree.

Your Quencher comes in a 20, 40, and even a whopping 64-ounce option. Insulated. Convenient straw. Durable (we’re talking your-car-could-explode-and-the-cup-will-survive durable).

I don’t have one of these weapon-sized reusable goblets, but they sure seem nice.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.