Pizza has been around for centuries, and while we don’t know if they had pizza delivery in those early days, it’s at least nice to imagine that the pizza box has been around for just as long. But, because of the container’s ubiquity, it feels like we’ve seen it all when it comes to those big, square cardboard boxes, especially the classic red checkerboards.

To refresh the classic pizza box, GoPuff worked with creative director Alec Tear in collaboration with agency Kuba & Friends to create The Mean Tomato branding and packaging system.

The outcome is a box that reimagines the pizza industry, and at the forefront of the design, fittingly, sits a caricature of the mean tomato personality.