The new Norweigan brewery, Graff Brygghus, came to the Feber Design team to create a brand for their soon to be released family of eight beers. Creating a flexible design solution was extremely important since they knew there would be high production costs involved in developing a family of beer so large. The combination of many labels to be printed and a high possibility of products changing over time needed to be accounted for. Feber Design took this into consideration and found a way to tell the brand story with simplicity and without sacrificing style.