The Epic Seed, combining the goodness of Greek yogurt with on-trend superfood chia, is launching in major Whole Foods markets across the country. Little Big Brands was tapped to develop the new brand.

“Chia is the Mayan word for strength, and some consider it nature’s perfect food. We believe we’ve filled a void in the marketplace and created a brand, that like the little chia seed itself, packs a real punch.” – Jesse Rudolph, Founder, Epic Naturals