The design of The East India Company confectionary is a celebration of travel, discovery and goodness. Looking at these chocolate bars and boxes bring us to exotic destinations and evoke feelings of exploration and unknown.

Kinnersley Kent Design was briefed to design a luxury packaging series for the brand based on ‘Travel and Discovery’.

More information on the design process comes from the agency itself: “The traveller evokes a sense of curiosity through his discovery of exotic spices, which were enveloped into the design concept. This was conveyed through the use of maps and etched-style illustrations, anchored over navigation lines to reflect his journey. A contemporary look and feel were adopted through a geometric design language based on the East India Company rhumb lines, combined with a rich color palette and opulent finishes.”