Wise is a line of high-quality, naturally sourced and eco-responsible personal care products for men that intends to revolutionize the personal care industry by proposing changes at several levels: improving product quality by making them more natural and healthy, reducing packaging pollution by limiting the amount of plastic used, and creating products that are more in line with men’s current lifestyles and convictions.

Our dual packaging line is a unique industry concept. Each product is offered in two different containers: an elegant, reusable glass bottle designed for the jet-setting consumer, and a minimalist, robust cardboard version aimed at the urban outdoorsman. These two options can also be combined, with the minimalist containers being used to refill the glass bottles. The result is an offer that multiplies the consumer’s possibilities, allowing him to personalize the way he uses each Wise product.

Agency: Ethos
Art Director and Designer: Gabriel Lefebvre
Photographer: Samuel Pasquier & LM Chabot
Copywriting: Rachel Lecompte & Ellen Teitelbaum
Client: Wise
Location: Canada