Life is full of things that need burning. Some tasks, like candles, need short matchsticks. Some things, like dynamite, need long sticks. Inside The Perfect Match box are four matchstick lengths with different coloured heads. The sticks are organized in a custom tray that slides into one of four embossed cases. Now, no one will go without The Perfect Match.

Agency: Leo Burnett, Toronto

Client: Leo Burnett

Illustrators: Man Wai Wong, Kristina Marija Valiunas

Art Directors: Man Wai Wong, Kristina Marija Valiunas

Designers: Man Wai Wong, Kristina Marija Valiunas

Copywriters: Steve Persico

Chief Creative Officer: Judy John

Creative Director: Lisa Greenberg

Group Creative Director: Ryan Crouchman

Agency Producer: Gord Cathmoir

Printed By: Somerset, Scott Willock

Manufacturer: EPC Graphics Inc., Nicholas Harrison

Location: Toronto, Canada