Thrive Market Private Label Extra Virgin Olive Oil is a single-source, extra virgin olive oil harvested and bottled on a single estate in Western Crete, and packaged in a 25.4 oz aluminum bottle.
We were inspired by the origin story. We wanted a clean and vibrant aesthetic to convey that the oil is a premium product and mixed traditional illustrations of olives to tell the story of how and where the olive oil is sourced. We were also inspired by the packaging material. The lock-up and illustrations were designed so that the aluminum would become a part of the design.
Designed By: Thrive Market
Lead Packaging Designer: Semira Chadorchi
Photographers: Paul Delmont, Alicia Cho, Ella Ciamacco
Copywriter: Megan Martin
Creative Director: Katherine Prendergast
Location: California, USA
