Liquor on the Rise

Liquor store sales are thriving and will continue to do so as long as the economy continues to sputter along at a lethargic rate. The increase in alcohol transactions has resulted in fierce competition at retail, which is raising the demand for novel bottle designs that disrupt shelf clutter.

In the past twenty years, the liquor business has boomed. The Distilled Spirits Council suggests liquor revenue climbed in the United States, from $18.7 billion dollars in 2009, reaching $19.1 billion dollars in 2010. Furthermore, spirit sales are predicted to rise. Justdrinks.com, a market research firm, suggests liquor sales for 2012 are projected to reach $245 billion dollars worldwide. In 2007, William Grant and Sons surpassed other liquor companies with an overall growth of 30.4%. However, globally, in 2007, Diageo PLC was the leader in liquor sales with total revenues reaching over $14 billion dollars. In 2011, Pernod Ricard took the world by surprise when the company experienced an overall sales growth of 12%, putting the corporation in the number one spot for the worlds largest spirits maker. Overall, leading distillers including